How does your brand reach out to people?
Is it “pretending to be interested”, or is there a genuine effort to connect meaningfully to the people vital to your brand’s success?
Is it stuck thinking about facts, figures, categories, segments, markets, etc., etc., or is is focused on “human beings”?
Is it acting like it has the upper hand because of the economy, or is it treating people in the way they deserve?
Is your brand’s brain about to fall out of its yawn hole, or is it imagining how your brand can truly matter to people?