Defining What a Brand Is: Why Is It So Hard?
The History of Brand A lot of people – even those in branding – struggle with answering the question: So what’s a brand, anyway? The term “brand” first emerged more than half a century ago as a way for cattle ranchers to identify their animals. In the late 1880s, packaged goods like Coca-Cola started taking … Continue reading Defining What a Brand Is: Why Is It So Hard?
Copy and paste this URL into your WordPress site to embed
Copy and paste this code into your site to embed