Every Brand Should Have A “Director Of Something Special”
Random acts of kindness and generosity are a great way to acknowledge valuable customers and employees – and to create a meaningful buzz about your brand. Why not appoint someone in your company as the “Director of Something Special” and define their role as: “To create random moments of unexpected happiness for the staff and customers of our company”? Determine an appropriate budget, keeping in mind that the real value of the exercise will be in the gesture as much as the gift itself. Then let your “Director of Something Special” find people that deserve a special “thank you” from your...
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