Topics

Subscribe

Blog


Bridging the Gap – Work Becomes Less Gratifying As People Seek Meaningful Gratification

Bridging the Gap – Work Becomes Less Gratifying As People Seek Meaningful Gratification

These are uncertain and unsettling times for workers. The institution of employment has been broken apart, made increasingly conditional, and, for many workers, emptied of meaning. At the same time, businesses need people to help them compete, grow, and prosper. For that to happen, employees need to be engaged, motivated, and aligned. And add to this the growing need of the people to do work that matters to themselves, the society, and the planet. How can your business bridge the gap between the reality of your workplace today and the meaningful desires of your employees? We’ve...
Read more >

Good Leadership Character Leads to Good Brand Character

Good Leadership Character Leads to Good Brand Character

Tough time call for strong leaders As recognition sets in that the COVID-19 crisis will not be short-lived, companies must respond appropriately by communicating in ways that are empathetic and relevant, contextually aware, human and sensitive. Leaders, brand stewards, and their teams must be extremely focused, keep up with the new normal of uncertainty, and have the ability to rapidly re-evaluate what their company stands for, how it communicates, and why this matters now more than ever. Leadership Character An excellent post at IMD.org speaks to two attributes that the writers, Professors...
Read more >

Businesses That Matter Do Well By Doing Good

Businesses That Matter Do Well By Doing Good

When fueled by a Purpose Beyond Profit, a business does good things for employees, customers, society, and the planet. How businesses that matter, matter to people: They help employees create meaning in their lives by making their work matter. They give customers solid reasons to admire, respect, and be happily associated with their business and their offerings. They help build a stronger society by being a good corporate citizen, respecting laws, and helping improve lives. They strive to limit their impact on the environment by conserving non-renewable resources, curtailing pollution, and...
Read more >

In B2B, It’s Not “What”, It’s “Who”

In B2B, It’s Not “What”, It’s “Who”

B2B is often dominated by features and benefits, industry-standard claims, and a surprising lack of emotion. Why? We ask you to think, for a moment, about people. Those people in companies who buy your products. Those people within your own company that imagine, build, sell, and service your product. Those people who invest in your business. Those people who open new opportunities by agreeing to partner with your business. Those people who supply your business and decide if what you need arrives on-time and on-budget. Those people who let you build your facilities in their community. Those...
Read more >

People Searching for Meaning Present Opportunities for Businesses That Matter

People Searching for Meaning Present Opportunities for Businesses That Matter

Toni Morrison is a great American novelist who, in a recent interview, pinpointed one of the reasons we are entering the age of meaning. For all sort of reasons, life in the Industrial Age of opulence lacked meaningful nourishment. It left people feeling empty, which lead them to try to fill the gap with junk food, junk clothes, and junk ideas. But today, people no longer find it easy to toss off meaning; rather, they are actively navigating to find those things which offer nourishment. Among other things, they are searching out businesses that share their values with respect to social and...
Read more >

Visualizing the Root of Your Most Pressing Business Problems

Visualizing the Root of Your Most Pressing Business Problems

Your business’s performance suffers when people don’t do what your business needs them to do. So why aren’t they doing what you need them to do? To help you understand why you are enduring increasing customer dissatisfaction and employee lethargy, we have prepared a paper, “The Meaning Gap: What it Means to Your Business.” The meaning gap represents the distance that’s growing between your business and the people vital to it’s success. As your business becomes more sophisticated, measured, and managed – in other words, less human – it...
Read more >

What Do Employees Truly Want? A Job That Matters

What Do Employees Truly Want? A Job That Matters

According to a recent study, over half of workers – and an amazing 72% of students – list “a job where I can make an impact” as very important or essential to their happiness. What does this mean to employers? It means that they would benefit from establishing a meaningful workplace for their employees. They would define a “purpose beyond profit” – a statement that sums up how what your company does, and how it does it, makes an impact in which employees play a vital part. They would infuse their workplace with this purpose beyond profit by...
Read more >

How the Age of Opulence Set Us Off on Mindless Consumerism

How the Age of Opulence Set Us Off on Mindless Consumerism

We came across this 1930 quote from the post “This isn’t happiness”, which was featured on the Explore blog. We believe it shows the point at which things started to get ugly. This was a call for a time of mindless consumerism. A time when people “had to be trained”. And boy, were we ever trained. Whatever it was, as long as it was “more, faster, cheaper, now”, we bought it. We filled our houses, then our garages, and then rented storage pods, with stuff we didn’t really want or need. Everything got cheaper and cheaper at a time when we made...
Read more >

Businesses That Matter Reward Loyalty in Ways That Matter

Businesses That Matter Reward Loyalty in Ways That Matter

Add a meaningful dimension to your loyalty offering to make it matter more to your best customers, your business, and the world. Your most loyal customers are no doubt financially important to you. But, is your loyalty program just a transactional system, or is it also a rewarding hug for the people loyal to your business? In other words, does your loyalty program have both an ROI and an ROM (return on meaning)? Something for Nothing Everyone loves to be rewarded for being a good customer. Points and perks are powerful ways to say “thank you”. The strongest loyalty programs...
Read more >

Feelings Are the New Values in Workplaces That Matter

Feelings Are the New Values in Workplaces That Matter

Aligning employees, getting them engaged, and creating a workplace that people not only love to work in, but strive to get a place in, is the “holy grail” for many companies. And with good reason. Without a workplace that people find gratifying, a company runs the risk of having employees working at cross purposes, working at half speed, and spending more time looking for a new job than doing their current job. In our “Meaningful Workplace” paper we talk about the need for companies to change the way they reach out to employees in the age of meaning. No doubt, your...
Read more >

Are We Really In The Age Of Meaning?

Are We Really In The Age Of Meaning?

In our white paper, The Age Of Meaning, we explore the challenges and opportunities this new era presents to business. Referring to economist Umair Haque’s contention that we’ve left the “age of opulence” – a time of hyper-consumerism based on the mantra of “bigger, faster, cheaper, now” – we make the point that the age of meaning didn’t suddenly appear. There was no “Breaking News” story, no Twitter trending topic, and no planned downtime for a total system upgrade. It crept up on us, through current events that jarred our...
Read more >

Survey Shows CMOs Starting to Recognize the Need to Matter

Survey Shows CMOs Starting to Recognize the Need to Matter

IBM regularly surveys CMOs to identify trends. A recent Forbes blog post by consultant Avi Dan reports an interesting finding from the latest survey. The traditional marketing funnel is now a series of loops, as people turn to the many new options for learning about, and being influenced about, a product or service selection. In this environment, purchase decision making changes dramatically. More and more factors are considered, and more and more of them become “deal breakers”. Today, the final cut will come down to the businesses, products, services and brands that have good...
Read more >

C-Suite Confusion, Fear and Disagreement

C-Suite Confusion, Fear and Disagreement

It’s little wonder someone like musician David Carroll was inspired to produce a music video – that went viral – about United Airlines’s cavalier attitude toward him when he complained about how they badly damaged his guitar in transport. “United Breaks Guitars” – cited in an excellent report from the Economist Intelligence Unit – was a wake up call to United. But its point about the importance of responsive customer service in the on-line age doesn’t seem to have penetrated the business world as yet. As the infographic summarizes,...
Read more >

This is a Time of Positive, Constructive and Gratifying Change…

This is a Time of Positive, Constructive and Gratifying Change…

We published a white paper on The Age of Meaning, in which we review the many implications this new era holds for business leaders. Here we’d like to explore our claim that, “This is a time of positive, constructive and gratifying change…”. Positive change Why do we see this as a time of “positive” change? Because the thrust of this change is well-intentioned and seeks nothing less than to make this world a better place. Customers and employees seek out businesses that care about, and act responsibly about, environmental, social and workplace issues....
Read more >

Creating a Presence That Matters, Silo by Silo

Creating a Presence That Matters, Silo by Silo

Hugh Macleod makes the point that many companies diminish the impact of their overall presence by a creating fragmented experience across numerous, uncoordinated silos. In his cartoon, Hugh refers to communication channels, but each of these silos are often multiplied by other silos within companies (e.g. products, divisions, etc.). Regardless, each “silo owner” has their own “strategy”, which in the absence of an overall brand strategy they understand and respect , is whatever they think will work best to reach their short-term goals. Far better that your business...
Read more >