Because People Matter…

Every once in a while, between the pitches, the briefs, the meetings, the workshops,the strategy docs, the ideas, the revs, the budgets and the timelines, a breath of fresh air finds its way to us. We open our lungs, minds, hearts, and minds, and let it all sink in, and are reminded why we do all this.

We do it because we are human and we believe that if you can connect to, and tug at the emotional side of people, they will behave in ways that will benefit us all, including the businesses we run, the products we make and sell, and the services we offer.

But first you have to remember what it is to be human.

Earlier this week after wrapping up a meeting with a client, I held my team back in the conference room and shared this short film by Paul Octavious. We were all tired, it was the end of a long day, but this injected a boost of human spirit into all of us. This just feels so good.

Take a minute to watch this emotive film. Feel it. Let it inspire you.

Please click the following link to view video:  The Event of a Thread by Paul Octavius


 

Emotive Brand is a San Francisco Brand Strategy firm.

 

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