Mastering the Art of Emotive Writing
Emotive branding works because it connects with people on a very real and personal level. But brands have multiple target audiences who are often very different from each other. They may be easily relatable, or they may not. So how does a brand speak in a way that truly resonates with each diverse audience? From an agency point of view, how do we at Emotive Brand approach emotive writing? This question relates mostly to messaging – communications aimed at key stakeholders who are very different people with different relationships to the brand. A typical audience mix might include employees,...
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