Growth is always good. But sustained growth is always better.
It’s not just a matter of a stronger will or more ambition. Sustained growth companies are more agile, more resilient, and more innovative. Our work with a group of mid-market clients, along with a growing body of academic research, indicates the companies who enjoy sustained growth have embraced their purpose, and have built a culture and a set of practices that “live it”.
Purpose sharpens vision, inspires teams, and empowers people. Purpose helps every person find fresh ways to think differently, to see how market dynamics can be used to their advantage. Data show that people, teams, and whole companies working with purpose outperform in the present even as they build for the future.
Purpose is incredibly powerful when it is integrated into strategy and inculcated into culture. It enables companies to overcome three essential challenges to growth in turbulent times.
Optimizing for Now and Next
Purpose helps companies refine the present,move past old ideas, take action, and reshape the markets of tomorrow.
Getting the Best Talent and the Best from Talent
A strong and visible purpose helps find and retain new top talent while inspiring existing team members to out-think, out-do, and outperform the competition.
Building a Mid-Market Brand that Attracts and Retains Customers
Purpose helps companies own more relevance and achieve greater resonance in the minds of their target markets. It links rational attributes and benefits to the brand’s positive impact on people, society, and the world.
We’ve captured our learnings and observations in a white paper entitled Purpose: The Pathway to Sustained Growth. We hope you’ll discover more about why purpose matters and how you can leverage your authentic purpose to grow your business.
