Logistics is not only at the core of UPS’s business, but is also at the core of their sustainability as a company. Four years ago, Emotive Brand laid out a strategy for UPS that would take them on a journey from humble storytelling to world class reporting. This year’s 2011 Corporate Sustainability Report earned them their first GRI A+ level check. The formerly shy company, previously ignored by NGO’s, is now recognized as the gold standard in CSR reporting. This year, readers will find rich content served up through high-level case studies, infographics, KPIs, charts, stakeholder interviews, and more in depth content, all supported by deep data, and tightly aligned to GRI’s reporting guidelines.