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Blog Posts by Paulina McFarland


Minimalism: Not a Passing Trend

Minimalism: Not a Passing Trend

Trendy Business Design can be a trendy business. It’s easy to fall into the trap of following what others deem exciting – moving with the grain rather than against it. However, there’s a problem with trendy design: it gets old. Recently, there has been a resurgence of simple geometric forms in branding: simple color blocks of type in packaging, white book covers, and clear lines. And it may seem like this minimalist way of designing is a new-ish trend, popularized via Behance or famous design blogs, when it actually is just a reach back into a real movement etched in art history books. So...
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5 Common Mistakes in Brand Design Today

5 Common Mistakes in Brand Design Today

The Brand Design Journey If you’re looking for a brand design or redesign, you’ll need more than a logo or a new website. Brand design is bigger than that. Designing a brand entails designing every moment and experience people have with your brand. It’s about every touchpoint, and these days nothing goes unnoticed. Brand design reflects how your brand looks and how it feels. This means colors, graphic language, typeface, photography, and your logo. In the end, brand design is what brings the brand to life. It’s what makes your brand recognizable and powerful to the people that matter...
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